Japanese Pharmaceutical Ad Gallery

jenniferlreimerAds and Commercials

I’ve been searching for these for a long time.  Finally, here they are!  Not DTC (Direct to Consumer), but only appearing in medical journals for doctors in Japan.  Note the intriguing differences! Haldol (strong antipsychotic): Clonazepam/Klonopin (sedative): Diazepam/Valium (sedative): Mellaril (antipsychotic – the misspelling probably has something to do with trying to convert English words into Japanese Katakana.  The letters … Read More

jenniferlreimerJapanese Pharmaceutical Ad Gallery

Some choice vintage psych med ads!

jenniferlreimerAds and Commercials

(Smith and Kline are still around!  French is on the payroll, but Glaxo has replaced him. :sad:) (scars is unstable…but it doesn’t rhyme :sad:) (indeed, it would be hard to maintain carrying this paper bag teeming with groceries in high-heels without an antipsychotic! :sad:) (…then along came Prozac to “welcome us back” :))

jenniferlreimerSome choice vintage psych med ads!

Advertising for Psychiatric Drugs

jenniferlreimerAds and Commercials, Bipolar

The most popular topic on this blog thus far is (after reviewing my detailed statistical analysis :lol:) – psychiatric advertising, past and present.  If this is getting folks here to hear our message of mad pride, I think the gallery of print ads should be expanded.  I have gathered a number of ads, but as a community, I bet we … Read More

jenniferlreimerAdvertising for Psychiatric Drugs

For all those interested in pharmaceutical advertising beyond the psy-world…

jenniferlreimerAds and Commercials

This is an excellent blog that is updated constantly, through links to different sites across the web on the topic of pharmaceutical advertising. The latest article it leads you to is about Johnson&Johnson hiring Neil Patrick Harris to narrate a Listerine commercial. I tried using this stuff a couple of times, and it made my teeth burn like crazy! Perhaps … Read More

jenniferlreimerFor all those interested in pharmaceutical advertising beyond the psy-world…

Documentary: Big Bucks, Big Pharma: Marketing Disease and Pushing Drugs


The title of this documentary is quite self-explanatory.  The multi-billion dollar pharmaceutical industry is explored, focusing on “Direct to Consumer Advertising” – stuff like that in the “Ads and Commercials” category of this blog. Big Bucks, Big Pharma

jenniferlreimerDocumentary: Big Bucks, Big Pharma: Marketing Disease and Pushing Drugs

on the illusion of choice, 2004

jenniferlreimerAcademic Work

(oh dear…for the first sociological theory class I ever took, we had to write the usual paper about one theorist’s ideas.  We were somewhat limited, having to pick a piece from a textbook that was comprised of several 5-6 page excerpts from original works.  I really wanted to write about advertising.  The only theorist who spoke explicitly about advertising was … Read More

jenniferlreimeron the illusion of choice, 2004

“Kokoro no kaze” – the **creation** of “depression” in Japan

jenniferlreimerAds and Commercials

When Big Pharma wanted to open up the (huge) Japanese market to antidepressant sales, they first had to create the concept of “depression” in a culture and language where it previously did not exist.  There were words for profound sadness and grief, but these would not be things the Japanese would be open to taking pills for – they’re spiritual … Read More

jenniferlreimer“Kokoro no kaze” – the **creation** of “depression” in Japan

Pfizer Corporate Ad from the Philippines

jenniferlreimerAds and Commercials

We think advertising in North America is over the top, and it is.  But it’s even more over the top elsewhere.  In Peru, as soon as you stepped out of the Lima airport, you were literally encompassed by ads for cell phone carriers, and a political ad for the upcoming elections there, this year and the next, covered almost every … Read More

jenniferlreimerPfizer Corporate Ad from the Philippines

Mood Stabilizer Ad

jenniferlreimerAds and Commercials

During my search for ads to depict the history of psych meds, I found a distinct lack of ads for mood stabilizers.  Cheers to Gianna for sending this one my way, and if anyone else has some stored up, please share!  I am also trying to get my hands on the original Zyprexa commercial, which depicts a woman going shopping … Read More

jenniferlreimerMood Stabilizer Ad

Psychiatric Drugs: A History in Ads

jenniferlreimerAds and Commercials

Kindly consider a donation of an amount of your choice so that resources like these may remain free.  Every dollar counts! Let’s start in the late-1800s…           antidepressant advertisements, thorazine advertisement

jenniferlreimerPsychiatric Drugs: A History in Ads

My all-time favourite antidepressant ads

jenniferlreimerAds and Commercials

Depression may be related to a chemical imbalance.  Thanks, Zoloft.  Apparently this drug also magically makes the weather change. Ef-fix-or?!? Why all of the images of children?  Oh, right, this one was never released for TV.  Oops! Welcome back?!?! Another pill that changes the weather!!! The “disorder” formally known as “shyness”… but your LIFE is waiting!!! And that all came … Read More

jenniferlreimerMy all-time favourite antidepressant ads

(Hilarious) Vintage Effexor XR Ad

jenniferlreimerAds and Commercials

One benefit of the fact that magazines in doctors’ offices are usually at least 5 years old is you get to look at old ads!  When I found this Effexor XR ad from the late-1990s, when it was still being marketed as an anti-anxiety medication, I had to have it.  Alaryyk and I posted it on the back of our … Read More

jenniferlreimer(Hilarious) Vintage Effexor XR Ad

I am not a wind-up doll!

jenniferlreimerAds and Commercials, Meds, Meds, Meds!

I am so sick of hearing this ad come on around dinner time everyday.  I guess the idea is to hit people with it, women especially, when they are getting home from work.  Indeed, “I have just worked an 8 hour day and I still have to make dinner and pay bills and…” …and then this ad comes on and … Read More

jenniferlreimerI am not a wind-up doll!